Deloitte Digital’s latest study: Navigating the New Digital Divide

Deloitte Digital’s latest study, Navigating the New Digital Divide, predicts digital interactions will increase to influence 64 cents of every dollar spent in retail stores by the end of 2015 (equivalent to $2.2 trn).

Deloitte Digital has also identified a growing digital divide where consumers’ digital behaviours and retailers’ ability to deliver on those consumer expectations continue to diverge.

This year’s study also uncovered dramatic new behaviours among consumers who use digital devices to shop.

Read the report: Navigating the New Digital Divide