Spectrum places Justin Skinner as Interim Chief Marketing Officer at Kaplan Languages Group, now rebranding as Positively Languages

Corporate carve-out specialist Inspirit Capital completed its acquisition of Kaplan Languages Group (“KLG”) from Kaplan, Inc. in May 2026, with William Wellesley becoming Executive Chair.

For over four decades, KLG has provided language education and cultural immersion experiences to students from more than 140 countries, operating over 20 language schools across eight countries.

As part of this transition, Spectrum was retained to identify an Interim Chief Marketing Officer to review and transform the marketing organisation, deliver the group’s rebrand, and build the marketing strategy, team and capability needed to grow direct-to-consumer enrolment alongside KLG’s established agent network.

Justin Skinner was appointed as Interim Chief Marketing Officer to optimise the marketing growth engine for the newly separated business. He joins from Merlin Entertainments, where he served as Global Digital Director, accountable for a $1bn ecommerce channel across 144 attractions globally.

Justin’s experience leading digital-first, D2C and CRM transformation across travel, leisure and entertainment brands is ideally matched to KLG’s transformation agenda. He previously spent over a decade as CMO of Cineworld Group, where he led a five-year ‘Customer First’ transformation strategy and built the MyCineworld loyalty programme from 400,000 to 4 million members.

About Spectrum

Established by Daniel Osmer in 2001, Spectrum is a technology sector board and executive search, interim and advisory firm. Spectrum’s BoardFinder community is the only platform in the market dedicated solely to the technology sector and its private capital backers. Spectrum is part of Kestria, the world’s largest executive search alliance.