UK market-entry management team for emergency notification solutions provider

F24 AG is a publicly held company, headquartered in Munich, which specialises in providing emergency notification solutions to large enterprises. The company founder and COO, Christian Götz, asked Spectrum to initially recruit a Managing Director and afterwards, two regional Sales Directors for the UK.

Daniel Osmer, Managing Partner at Spectrum commented, “UK market-entry assignments are always interesting to conduct because the skill set required needs to combine both strong operational management and a real focus on sales and business development. In this case, we also required candidates to have specific market knowledge and experience within the niche that F24 operates within.”

In a co-ordinated approach with its international partner, Spectrum conducted initial research to recruit the Managing Director, followed a year later by a further search to recruit the regional Sales Directors.

As a medium-sized, international software sales organisation, F24 AG needs professional HR services delivered: to time and quality. We have to rely on our partners, regardless of whether the vacancy is in Germany, the UK, the US, or elsewhere around the world. As our partner in the UK, Spectrum has always met this expectation since the first time they worked for us, a few years ago. That is why we place our full trust in them.

Christian Götz, COO, F24 AG

UK market-entry assignments are always interesting to conduct because the skill set required needs to combine both strong operational management and a real focus on sales and business development. In this case, we also required candidates to have specific market knowledge and experience within the niche that F24 operates within.

Daniel Osmer, Managing Partner, Spectrum

Case Study Overview

Client:

 

Work Completed
Managing Director, UK; Sales Manager (North); Sales Manager (South); Sales Executive

Consultant
Daniel Osmer