With 20 years since the very first secure retail transaction via the internet – the sale of the Album “Ten Summer’s Tales” by Sting – the stage was set for the development of eCommerce and online shopping to the level we know today.
This report, commissioned by Qubit, looks to the future. It identifies how companies can respond quickly to consumers’ demands with dynamic updates and targeted offers, using personalisation technologies and real-time data. They call this philosophy “real-time retailing”. Here are seven ways in which it can be delivered.