Important clauses to know when negotiating sales contracts
As a startup, it’s hard to negotiate customer contracts because you’re not yet established or trusted in the marketplace, so customers are taking on the risk. Many founders therefore make the mistake of being overly accommodating during initial contract negotiations — when they should be thinking more systemically about the risk/ reward tradeoffs.
Drawing on the expertise of lawyers, founders, and CROs on what they learned about winning the deal without taking on contractual risk, this article from Andreessen Horowitz shares 16 important sales contract clauses… and how to approach each.
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