The Talent Revolution in Digital Marketing

Digital marketing is not only the future, it’s the present. But do today’s marketers have the skills they need to operate in a digital world?

New research by The Boston Consulting Group shows that they do not—and that the gaps and shortfalls are bigger than companies assume. The signs for the future are even more troubling, as many marketers seem focused on catching up on yesterday’s needs rather than embedding into their organizations the capabilities and expertise that will be required tomorrow. The companies that act now to transform their marketing capabilities will be much better positioned to connect with their customers in the years to come.

Read the BCG article in full.

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