Beginning early last year, whispers of Fitbit’s revenues started to circulate. Testing the numbers with investors, responses were mixed — some thought the figures were outlandish, and others confirmed them as absolutely true or undersold. This is the story of wearables, a polarizing category that has been misunderstood, underestimated, and perhaps wrongly maligned. And this narrative will shadow Fitbit’s public offering — with one journalist already calling it a “sucker IPO” and another praising the company’s “surprising profits.” Fitbit's S-1 provides answers to questions many of us have debated for years, and leaves a number of others completely unanswered.

Deloitte Digital's latest study, Navigating the New Digital Divide, predicts digital interactions will increase to influence 64 cents of every dollar spent in retail stores by the end of 2015 (equivalent to $2.2 trillion). Deloitte Digital has also identified a growing digital divide where consumers' digital behaviours and retailers' ability to deliver on those consumer expectations continue to diverge. This year's study also uncovered dramatic new behaviours among consumers who use digital devices to shop.