In the alphabet soup that is today’s crowded C-suite, few roles attract as much attention as that of the chief digital officer, or CDO. While the position isn’t exactly new, what’s required of the average CDO is. Gone are the days of being responsible for introducing basic digital capabilities and perhaps piloting a handful of initiatives. The CDO is now a “transformer in chief,” charged with coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses. And he or she must make progress quickly.

MIT Sloan Management Review's 2015 Digital Business Report is clear: Go digital, or risk losing top talent. It highlights two surprising insights that have profound implications for your organisation’s digital initiatives:

The 2015 Ofcom Market Communications Report includes interesting statistics on consumer attitudes to eCommerce and what influences purchase decisions.

As programmatic advertising gains a growing share of the digital market, publishers that fully embrace this fast-rising opportunity benefit from revenue gains and a stronger long-term market position.

Executives who think they're in a technology arms race are focusing on the wrong area: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena.

The Internet of Things — sensors and actuators connected by networks to computing systems — has received enormous attention over the past five years. A new McKinsey Global Institute report, The Internet of Things: Mapping the value beyond the hype, attempts to determine exactly how IoT technology can create real economic value.