Clients are often very nervous about sales recruitment. It is easy to understand why: • Sales performance is easy to measure, and therefore success - or failure - is very visible; • Sales is not a ‘profession’, and therefore candidates won’t possess a formal sales education as if they were a finance or legal professionals for example; • Sales models are changing, and therefore some sales methodologies are outdated; • Getting sales recruitment right is crucially important to a business, but so often it fails, which is why many candidates have numerous employers listed on their CV. However, there is an answer to successful sales recruitment.