Key eCommerce statistics from Ofcom’s Communication Market Report 2015
The 2015 Ofcom Market Communications Report includes interesting statistics on consumer attitudes to eCommerce and what influences purchase decisions.
The 2015 Ofcom Market Communications Report includes interesting statistics on consumer attitudes to eCommerce and what influences purchase decisions.
Strategic thinking at the top of a company is more important than ever for business survival. But boards of directors have no clear model to follow when it comes to developing the strategic role for the companies they oversee. Should they supervise, co-create or support strategy?
As programmatic advertising gains a growing share of the digital market, publishers that fully embrace this fast-rising opportunity benefit from revenue gains and a stronger long-term market position.
Growth. Volatility. Disruption. Uncertainty. When it comes to doing business, CEOs globally are being challenged to navigate the path to success within an environment of constant change. In particular, the report highlights that 74% of CEOs are concerned about the threat of new entrants disrupting their business model and 72% see keeping current with new technologies as a key challenge.
Over the past few decades, the rise of emerging markets — initially as sources of cheap labour and then as rapidly growing consumer markets and centres of capital investment and innovation — has caused most companies of size and stature to enlarge their global ambitions. But despite this concerted push to globalise, few companies are ready to build and run truly global organisations and operations.
Executives who think they're in a technology arms race are focusing on the wrong area: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena.