With 20 years since the very first secure retail transaction via the internet - the sale of the Album “Ten Summer’s Tales” by Sting - the stage was set for the development of eCommerce and online shopping to the level we know today. This report, commissioned by Qubit, looks to the future. It identifies how companies can respond quickly to consumers’ demands with dynamic updates and targeted offers, using personalisation technologies and real-time data. They call this philosophy “real-time retailing”.

London has always been one of the leading knowledge cities in the world. But in recent years, as more and more knowledge becomes digital, the city's deep base of professional expertise has helped fuel a thriving urban tech scene. Increasing numbers of tech start-ups are receiving national and international attention, and tech giants such as Google and Facebook have been bolstering their presence in London.